The Madhappy brand has carved out a space in fashion for its colorful knits and accessories to thrive, thanks to its keen focus on optimism and mental health awareness. It has collaborated with the iconic fashion label GUESS Originals to release a new denim collection for Summer 2022.
The new denim collection, the first of several upcoming collaborations between the brands, consists of two sets of jean jackets and pants. One pair of denim is light blue stonewash and the other is medium blue, and it is designed for both men and women.
The denim jacket has an oversized fit, and the pants have a straight leg fit with a faded composition, a medium rise, a zip-fly closure, and five-pocket detailing.
A warm-toned black-and-white photo campaign has been released to complement the collection’s aesthetic. Veneda and Weston Carter, as well as their daughter Bobbi, are photographed by Liam MacRae wearing collection items.
The Madhappy x GUESS Originals collection is now available exclusively at Madhappy stores and on the brand’s website.
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