Creative Director Maximilian Davis unleashes a Hollywood extravaganza with the global release of Ferragamo‘s Pre-Fall 2023 collection this month. To capture the silver-screen essence, the brand taps the talented photographer and filmmaker Tyler Mitchell to create a campaign that’s as captivating as a blockbuster.
Embracing the collection’s modern interpretation of Salvatore Ferragamo’s iconic film-to-fashion adaptations, the campaign takes us on a visually stunning journey titled “A Fresh Perspective.” Set against a backdrop of sleek architectural structures and sprawling valleys, Ferragamo-clad models grace the concrete surfaces like stars on a red carpet. The video frames pan gently, showcasing the collection’s mix of tailored flannels and denim with an unconventional elegance.
But it’s Maximilian Davis’ signature touch of vibrant colors and bronze metallics that elevates the cowboy aesthetic to the next level. The bold hues blend seamlessly with the futuristic structures, creating a harmonious visual narrative that transports us into a contemporary Western dream.
Maximilian Davis shares his excitement about working with Tyler Mitchell, saying, “Tyler is someone who I’ve grown up with; we’re part of the same community, and we’ve always spoken about collaborating.” He praises Mitchell’s ability to capture people with simplicity, elegance, and a laid-back clarity that feels effortlessly natural.
Ferragamo’s Pre-Fall 2023 collection now available on their website and global stores.
