In homage of Virgil Abloh‘s legacy, Mercedes-Benz will unveil Project MAYBACH, a joint effort between the luxury vehicle marque and the legendary Off-White™ founder, to the public at Art Basel.
Project MAYBACH, an electric car exhibition initially meant for members of the press, will be held at Miami’s Rubell Museum on December 1 and 2, at the request of Abloh’s family, just days after the city hosted Abloh’s farewell runway show.
Students from local design schools will have VIP access to the presentation from 11:30 a.m. to 12:30 p.m. EST, a homage to Abloh’s heritage of fostering rising talent.
Abloh collaborated with Mercedes Design Chief Gorden Wagener to create a two-seater Maybach that combines the brand’s luxury know-how with functional accents — aspects that Virgil so beautifully paired in his work for Off-White™ and Louis Vuitton.
In fact, according to a press release, the team designed the one-of-a-kind car with the phrase “Sophisticated Luxury meets Outdoor Adventure” in mind.
The one-of-a-kind clay-colored vehicle is indeed robust and stylish, with a buttery leather interior and a roof rack for further versatility. It’s also totally electric, aided by a solar panel under the car’s front hood.
The collaboration was first announced in October, but it has taken on special importance in the wake of Virgil Abloh’s untimely passing, a tragedy that continues to send shockwaves around the world.
“Our thoughts are with Virgil’s family and teams,” an official statement from Mercedes reads.
“In order to respectfully honor the work of a unique talented designer who, through his unbridled imagination, has created endless opportunities for collaboration and inspired everyone who knew his work, Mercedes-Benz is opening up Project MAYBACH, and with it Virgil’s unique vision, to the public.”
SHOP OUR LATEST ARRIVALS
-
Canada Goose Wyndham Parka Black Label$1,450.00 -
Canada Goose Arctic Disc Toque$225.00
