Moncler, founded in 1952 in the southeastern French town of Monestier-de-Clermont, has established itself as a pioneer in the outerwear area. The brand celebrated its 70th anniversary with a diverse strategy, from its renowned “Extraordinary Forever” campaign to a fashion video narrating its long history.
Moncler is now embarking on a new adventure, traveling around the world for its The Extraordinary Expedition event, which defines the company’s seven-decade history.
Moncler, founded in 1952 in the southeastern French town of Monestier-de-Clermont, has established itself as a pioneer in the outerwear area. The brand celebrated its 70th anniversary with a diverse strategy, from its renowned “Extraordinary Forever” campaign to a fashion video narrating its long history. Moncler is now embarking on a new adventure, traveling around the world for its The Extraordinary Expedition event, which defines the company’s seven-decade history.
Visitors to the renovated exhibition spaces in New York, London, and Seoul will embark on a 360-degree digital adventure immersed in Moncler’s recognized brand. The three-part exhibit will take you through an immersive film dubbed Extraordinary Experience, which digitalizes the brand’s archival documents, followed by Extraordinary Moments, which focuses on its most iconic moments. Finally, the experience concludes with a presentation that goes deeply into the brand’s garment archives.
The New York event will take place at the Highline Stages venue, while the Seoul event will take place at the D Museum. The London event will take place at 180 The Strand during Frieze, and will feature a talk by Platon, a renowned British photographer.
In each city, 500 guests will get a limited-edition NFT designed by digital artist Antoni Tudisco. The one-of-a-kind tokens will grant access to exclusive products, one-of-a-kind experiences, and customised Moncler store visits.
