PUMA and Rhuigi Villaseñor return with the second part of their NYC-inspired capsule, this time centered around the American varsity aesthetic. Drawing inspiration from the pizza parlors of New York City, the capsule features varsity green and beige colorways. The collection celebrates Rhuigi’s home of Los Angeles, while paying homage to the cultural richness of the five boroughs.
Featuring a varsity jacket, double-layered hoodie and an updated rendition of the PUMA Slipstream, the “New York Worldwide” graphics are a standout element, inspired by the music, style, and culture of the Big Apple. Co-branded with custom “P & R” logos, each piece represents PUMA and Rhuigi. Shot at the Lenny’s Pizza, the campaign aims to bring fans the authentic New York City pizza experience.
The latest PUMA x Rhuigi capsule will be available online at PUMA starting February 18. Stay tuned for more information.