Louis Vuitton

Rihanna Joins Pharrell’s Louis Vuitton SS24 Campaign

Pharrell Williams‘ highly-anticipated debut as Louis Vuitton‘s menswear artistic director continues to make headlines, and this time, he has brought on board the talented Rihanna to join the fashion extravaganza. Following the star-studded spectacle of Pharrell’s inaugural Louis Vuitton show, the brand has unveiled its first fully-fledged Spring/Summer 2024 campaign, capturing the essence of the new era with elegance and style.


Shot by the talented duo Keizō Kitajima and Martine Syms, the campaign was initially teased on a Paris building façade prior to the runway event, teasing fans with a glimpse of what was to come. Now, with three stunning posters and an accompanying video, the campaign showcases Louis Vuitton’s latest creation: the revamped Speedy bag, inspired by Pharrell’s New York City roots and the vibrant atmosphere of Canal Street.

This updated rendition of the iconic Speedy bag, which has been a symbol of style since 1930, seamlessly blends Louis Vuitton’s renowned craftsmanship with the spirit of Lower Manhattan. The silhouette gained its iconic status in 1965 when Audrey Hepburn herself requested a smaller version to suit her petite frame.


The visuals center around Rihanna, radiating confidence and charm during her pregnancy journey, effortlessly carrying various versions of the Speedy bag through the city streets. The campaign aims to celebrate human empowerment and the everyday icon, with Rihanna embodying both qualities effortlessly.