TAG Heuer has unveiled a new Monaco chronograph, as well as the addition of actor Jacob Elordi as the company’s newest brand ambassador.
The Europhia star Elordi has joined the Swiss watchmaker to represent the Monaco collection, the instantly recognizable square chronograph that earned its motorsport reputation on Steve McQueen’s wrist in his 1971 passion project, Le Mans.
“I’ve always been drawn to things that are both classic and timeless,” said Elordi. “So partnering with TAG Heuer was perfect for me. I’ve always admired Hollywood’s iconic leading men, so to wear the Monaco – a watch made famous by Steve McQueen – is something special.”
With grade 2 titanium treated to a black DLC coating and red chronograph hands and gold-plated hands and indices, this new 39mm special edition is inspired by the Heuer Monaco Dark Lord, a collector favorite from the 1970s.
Elordi first wore a Monaco when he gave his acceptance speech at the Academy Awards earlier this year, choosing a reverse panda model.
TAG Heuer’s new Monaco special edition is now available for $8,200 USD, and the brand has recently begun accepting cryptocurrency as payment.
