The Row

The Row Unveils Winter 2024 Collection

Olsen Twins' No-Phone Protocol.

In the aftermath of their no-phones-allowed spectacle at Paris Fashion Week, Mary-Kate and Ashley Olsen have given us mere mortals a peek into The Row‘s Fall/Winter 2024 collection. No snaps, no tweets – just the pure, unfiltered luxury of being there in the moment. The Olsen twins sure know how to redefine the VIP experience.

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Nestled in their plush Parisian headquarters on Rue des Capucines, The Row’s latest drop is a masterclass in chic. Winter 2024 continues their reign as the queens of understated luxury, effortlessly blending wardrobe staples with eye-catching statement pieces. It’s the kind of collection that takes you from a casual brunch to a red-carpet event without breaking a sweat.

The Row’s sophistication is subtle yet razor-sharp. Each piece is a testament to bespoke craftsmanship, playing with contrasts like oversized, double-breasted coats paired with pointed heels or the occasional sneakers. And can we talk about the textured wonders? The shaggy robe coat with the knit sash belt is like a stylish hug, while the a-line cape coats sculpt abstract volumes with a distinctly feminine touch.

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Sure, they made us wait almost a week, but The Row’s collection images are worth the patience. The Olsen twins know the power of anticipation, taking control of their image in a world where everything is a quick click away.


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