Tom Wood Unveils Revamped Flagship Store in Oslo

Tom Wood has just thrown open the doors to its newly refurbished flagship store in Oslo, Norway. Collaborating with the design expertise of Stockholm-based agency Specific Generic, this long-awaited retail space is a masterclass in minimalist design with a sustainable twist.

But hold your horses, this isn’t just a store. As Morten Isachsen, CEO of Tom Wood, puts it, “It’s a celebration of our brand’s journey, our commitment to artistic innovation, and our dedication to offering jewelry that becomes a part of people’s stories.”

Tom Wood first joined forces with Specific Generic to design its Oslo flagship back in 2020. The result? A harmonious blend of creative minds, perfectly aligned to showcase Tom Wood’s timeless yet avant-garde creations.

Sustainability takes center stage here. Recycled materials, like aluminum and steel, play leading roles in the construction, reflecting Tom Wood’s respect for the environment.

Inside, a “flexible wall” steals the show, equipped with portable cabinets, mirrors, and screens, giving the store the freedom to reinvent its displays. And let’s not forget the pièce de résistance: a hand-carved wooden bench by Swedish furniture artist Niklas Runesson.