Guram Gvasalia rolled out the fashion big guns at Paris Fashion Week for VETEMENTS‘ 10th-anniversary runway. With a star-studded audience that included Cher, J Balvin, and Michele Lamy, the brand aimed to reclaim the spotlight with an oversized Fall/Winter 2024 collection, boldly claiming to be the most authentic version of itself.
Let me tell you, this was no ordinary catwalk. We’re talking about the VETEMENTS bash that was all about getting a reaction out of ya – making you feel something, drop a “WTF,” ponder life, stir up some chit-chat, feel like a boss, and maybe, just maybe, patch up some old grudges. And guess what? It totally worked. Those humongous suits were like a flex in the fashion world’s face, the teddy bear coats had everyone doing double takes, and those massive sweatshirts with “Team Jolie” and “Team Aniston” tossed some classic celeb feud into the mix.
Everything in this collection was big and bold—overcoats you could practically get lost in, formal blazers that demanded attention, hooded dresses for the daring, leather jackets that screamed rebellion, and graphic tees with statements as hefty as their size.
The red carpet vision wasn’t a stretch; these creations are primed for awards show glory. While adhering to elevated dress codes with sparkling suiting and form-flattering gowns, VETEMENTS maintained its streetwear edge with utilitarian outerwear and cheeky “Not Mom’s Favorite” T-shirts, a subtle nod to sibling rivalry.
In the grand finale, Guram orchestrated a spectacle, a reminder that VETEMENTS is here, unapologetically audacious, and refusing to be overlooked.
