Watch Pharrell and JAY-Z Perform at Louis Vuitton’s SS24 Show

When Pharrell Williams unveiled his debut Spring/Summer 2024 show for Louis Vuitton at Paris Fashion Week Men’s, he had a surprise up his stylish sleeve. The acclaimed creative director brought none other than JAY-Z to grace the stage alongside him, delivering an exclusive performance that left the crowd in awe on Paris‘ iconic Pont Neuf Bridge. And now, after much anticipation, Louis Vuitton has finally shared the official footage of this unforgettable act.


Dressed in impeccable custom LV attire, JAY-Z took center stage, literally, as a specially built platform stood amidst the runway. The rap legend treated the lucky audience to a medley of hits, including crowd favorites like “N* In Paris,” “PSA,” and his unforgettable bars on MC Panjabi’s “Beware (Remix).” But the surprises didn’t stop there. JAY-Z also joined forces with Pharrell on their joint track “I Just Wanna Love U (Give It 2 Me),” as well as the classic banger “Frontin’.”

Reflecting on the profound significance of the show, Pharrell shared his thoughts, saying, “In moments like this, when you’ve been chosen to do something, the sun is shining on you. The quintessential question that I ask myself all the time, and ask people I care about, is, ‘Hey, if the sun is shining on you, what would you do with the light?’ When the sun shined on me for an opportunity like this, it changed my life across the board.”


He continued, “If I’m going to get this appointment, I’m going to use it to do two things: one, to share all my learnings as a perpetual student, and two, to share my love and appreciation. I’m choosing to shine a light back on this city, these people, all my friends here, who have kept me lifted all this time.”

Pharrell and JAY-Z truly set Paris ablaze with their unparalleled talent and captivating stage presence. Their performance was a testament to the power of collaboration, creativity, and using one’s influence to inspire and uplift others.