With the addition of a new Primetime Channel feature, YouTube is now integrating various premium streaming services into the main app.
With YouTube TV and other services on the platform, the media company is focusing on growth and partnership strategies in order to become a prominent content hub.
When it is released, there will be a total of 30 services available to sign up for, including AMC+, Paramount+, Showtime, and Starz. The streaming services will be available on YouTube’s main page under the Movies & Shows section. Additional services, such as NBA League Pass, are expected to be added to the platform in the future.
Exclusive trailers, interviews, and behind-the-scenes content will be available on the home pages of each premium channel. Users can also use Youtube’s search bar to find content from each channel, with movies and shows from those channels appearing in your recommended section. Users who want to make the switch must sign up for each streaming service on Youtube’s platform.
The Primetime Channel feature is currently available in the United States, but will be made available internationally in the future.
