Timberland is looking to revive its image with a new “Built for the Bold” campaign, with its first global creative director Christopher Raeburn recently stepping down from his job to assume the role of close “collaborator.”
In conjunction with the announcement, the historic outdoor label has announced three new collaborations with Samuel Ross‘ A-COLD-WALL*, WHO DECIDES WAR, and Veneda Carter.
The first collaboration is with model-turned-stylist Veneda Carter, who has been on the YEEZY creative team with Ye since 2016 and is arguably best recognized for her stint as Kim Kardashian‘s stylist.
The collection includes two footwear designs that update the brand’s famous Original Yellow Boot, including 6-inch Patent Leather Boots with co-branded dog tags and Tall Lace Boots in 100% nubuck leather with stiletto heels.
“Growing up in the ’90s and 2000s, I was super fascinated by hip hop culture and how Timbs were styled and worn by some of my favorite artists,” said Carter in a press release. “To have the opportunity to work with Timberland to create my own personal spins on their icon has been such a cool experience. This is a brand I’ve loved for years – they really created boot culture and I’m excited to be part of it.”
Samuel Ross has plainly unveiled on social media the new Timberland 3-Eye Classic Lug Shoes in conjunction with A-COLD-WALL*, which feature robust GORE-TEX uppers with silver hardware and enlarged sole units.
Veneda Carter x Timberland footwear is now available for purchase online. Expect to see the A-COLD-WALL* and WHO DECIDES WAR products in the following months.
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