adidas

adidas’ Creamy UltraBOOST 1.0 Is Coming Back

2015 was a watershed moment for adidas because it was the first year that Kanye West began collaborating with the brand and culture-shifting silhouettes like the UltraBOOST made their debut. The latter became an icon in its own right, with West, Jerry Lorenzo, and others signing it, and it was released in a variety of colorways, both collaborative and GR.

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The adidas UltraBOOST 1.0 “Cream” was one of the iterations that won the hearts of many sneakerheads around the world, and it looks like it will be getting another restock.

When it was reissued alongside other OG UltraBOOST installments in 2018, this pair was last seen on the market. The uppers are made of PrimeKnit in “Chalk White” with “Clear Granite” accents on the mid-foot cages and branded heel cups, bringing back all of the original design cues.

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Creamy applications adorn the laces and stripes, and the adidas Running logo is emblazoned on the tongues. The midsole is stuffed with BOOST cushioning, and the tread is made of Continental rubber. These are set to be released on June 1st, according to retailers like Overkill. The cost is €219 (approximately $235 USD).


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