@koolmac is one of the few photographers who has gained recognition in the world of basketball. The Bay Area native turned LA resident has made a name for himself with his captivating on-court imagery and jaw-dropping videos, and now he’s launching a new creative project with Jordan Brand: a footwear collaboration.
The Air Jordan 36 Low was provided by the Beaverton-based brand as the canvas, and the photographer chose to pay homage to his Asian roots by reworking the hoops sneakers with a boba tea-inspired motif.
As a nod to his love of matcha tea, various shades of green dominate the court-ready kicks, which is reinforced by the volt strip that runs down the middle of the lateral and medial sides and is adorned with repetitive “Matcha Matcha Man” text hits.
The tongue on the left foot replaces the traditional Jumpman logo with an animated drink character topped with a Swoosh.
To represent tapioca balls, a flurry of dots appear on the mudguards, inside the treading, and on the insoles, and the laces provide additional contrast with their peachy appearance. Green quilted lining has also been added to the interiors to give it a more luxurious look and feel.
As a nod to his love of matcha tea, various shades of green dominate the court-ready kicks, which is reinforced by the volt strip that runs down the middle of the lateral and medial sides and is adorned with repetitive “Matcha Matcha Man” text hits.
The tongue on the left foot replaces the traditional Jumpman logo with an animated drink character topped with a Swoosh. To represent tapioca balls, a flurry of dots appear on the mudguards, inside the treading, and on the insoles, and the laces provide additional contrast with their peachy appearance. Green quilted lining has also been added to the interiors to give it a more luxurious look and feel.
Jayson Tatum of the Boston Celtics debuted the sneakers against the Milwaukee Bucks in game one of round two of the NBA Playoffs. It’s unclear whether these will be available to the general public or will only be used as a PE.
