After teasing her latest Ivy Park collection, Beyoncé’s adidas-collaboration line has revealed the full video campaign for its wintry pieces.
Dubbed “ICY PARK,” the collection is accompanied by a aesthetically pleasing visual boasting snowy, mountainous slopes mixed with winter-toned streetwear.
While Beyoncé herself serves proper looks for the apparel and footwear in white and brown vibes. And if that wasn’t enough, she brought friends the snow bender himself, Gucci Mane. Hailey Bieber, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman who also make appearances in the new garments.
Adidas sees the latest addition to the Ivy Park line as a means to “challenge perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland,” deeming it “refreshingly chill with dynamic looks and silhouettes throughout.” The new release also features five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers.
The full collection will be available online and will launch on February 19 at www.adidas.com/ivypark and in-store availability (along with select retail locations globally) from February 20.
