Beyoncé has always been all about girl power, so it’s no surprise that she included her children, Blue Ivy and Rumi Carter, in her IVY PARK x adidas “HALLS OF IVY” campaign.
In the promotional video, Beyoncé is shown cradling Rumi, her 4-year-old daughter, while Blue Ivy stands by them, holding a soccer ball. Blue Ivy is seen near the end of the video sitting with her mother and Kobe Bryant’s eldest daughter, Natalia Bryant.
Other celebrities’ children made cameo appearances in the advertising film, in addition to the singer and the late basketball star’s daughters. Ava Elizabeth and Deacon Reese Phillippe, Reese Witherspoon and Ryan Phillippe’s oldest children, also appear in the video. James Harden and Jalen Green are among the other well-known faces in the video.
Beyoncé used her current ad to send a powerful statement by involving a diverse range of people. “HALLS of IVY is the figurative space that is somewhere between where you are now and where you aspire to be,” according to a news release. “Some call it a club, others call it a collective, but HALLS of IVY is a limitless, unconfined space where everyone is welcome.”
Watch the video above to see Beyoncé in the “HALLS OF IVY” ad with her daughters Blue Ivy and Rumi. The collection will be available on adidas.com on December 9, with a global release following on December 10.
