If there is one thing that distinguishes GCDS, the Italian luxury streetwear label, it is its extravagant flair and deliberate brand excess. This is a fantastic match for Bleumode‘s sensibilities, resulting in an intriguing partnership.
Julien Boudet, also known as Bleumode, experimenting with the proportions and patterning of GCDS’ all-caps logo in the creation of custom wraps for a motorcycle and sports car. What is the goal? To create an intriguing campaign that, based on the photographs, might be an extension of the photographer’s artworks featured in the ‘FORGET ME NOT’ show. These showed different sports car models adorned and wrapped in the logos of well-known maisons.
It’s a celebration of the strength that the Italian brand’s emblem has amassed in the last six years. A cult of the four letters GCDS (God Can’t Destroy Streetwear) created by reducing objects to simple outlines, in this example a car and a motorcycle.
This sincere indulgence complements the tastes of Julien Boudet. The French photographer enjoys both dazzling grandeur and fine art – often both at the same time.
As for the garments featured in the campaign, we find transparent, tight-fitting and furry pieces, following the brand’s characteristic line.
