Diesel is taking a stand against bullying with its newest Haute Couture (read Hate Couture) campaign, tapping celebrities like Gucci Mane, Nicki Minaj and others — all of whom have found themselves the target of online abuse.
By choosing words of criticism they’ve received, Diesel has designed exclusive items for each of them. As seen throughout the collection Gucci Mane rocking a “F*ck You, Impostor” shirt while Nicki Minaj pose in a luxe fur coat emblazoned with the words “The Bad Guy.”
“The more you expose the hate you get treating it with irony and irreverence, the less power it has to cause harm,” explained Diesel.
The collection also includes hoodies, denim jackets and a bomber which also complemented by other slogans like “Thot,” “Diesel is Dead,” and more. The brand will also allow customers to personalize this collection, creating and wearing an item detailed with a worst comment they’ve ever received, beginning October 6. Also, a portion of sales profit will be donated in support of anti-bullying programs at its OTB foundation, a non-profit organization.
You can shop the full collection at Diesel online store
