Forden Debut Its Golf Collection

While Montreal might not have initially topped your fashion hotspot list, the city’s style game has undergone a transformation in the past two decades, thanks to trendsetters like Dime, JJJJound, and 3.PARADIS.

When you blend this with the city’s youthful and diverse demographics, it becomes a fertile ground for fresh players to join the party. Forden, a budding label, is the latest addition to Montreal’s fashion arena, with a mission to entice young souls to partake in ‘the greatest game ever played’: golf.

Enter their debut collection, aptly named The 19th Hole – a nod to the bar where golfers gather for drinks and those extra holes that settle bets. The campaign unfolds against the picturesque backdrop of a local Quebec golf course.

Here, a cast of characters is adorned in Forden’s golf gear and matching pieces. The Essential Swingman Polo takes center stage, a core golf essential with a minimalist “Swingman” logo embroidered on the left chest and a stylized spellout logo on the right sleeve. Made from 100% garment-dyed cotton that defies shrinkage, this polo is ready to take on the course.

Meanwhile, one stylish golfer dons a Forden hat while channeling Happy Gilmore’s iconic Bruins hockey jersey, paired casually with Dime jeans. The collection’s hats embrace the baseball style, showcasing structured crowns and crisp brims. In sync with the polos, these hats seamlessly blend Forden’s spellout logos with the signature Swingman motif.