While Glenn Martens wowed the crowd with Diesel‘s Milan Fashion Week extravaganza, Y/Project, his French label, made headlines of its own by forgoing its Paris show the following week. Martens candidly attributed the decision to a cash flow issue, emphasizing the tough choices that designers face in allocating resources between runway spectacles and production necessities.
In a creative pivot, Y/Project chose to unveil its Fall/Winter 2024 collection through a striking lookbook, starring an illustrious cast that included models, editors, artists, and musicians. From Irina Shayk to Charli XCX, the lineup exuded star power, lending an aura of excitement to the collection reveal.
Celebrating Martens’ decade-long tenure at the helm, the collection stays true to Y/Project’s beloved aesthetic codes: distorted denim, playful formalwear, avant-garde drapery, and innovative footwear. Standout pieces like Ursina Gysi’s duvet-like overcoat and Charli’s sculptural fur coat showcase Martens’ knack for blending whimsy with wearability.
The collection also features collaborations, including a striking partnership with Salomon Speedcross 3 sneakers, adding a sporty edge to the runway looks. From red carpet-ready ensembles to street-style staples, Martens’ designs cater to fearless fashionistas craving both drama and versatility.
