Ryan Gosling is the latest attractive Hollywood hunk to be named the face of Gucci‘s latest “Valigeria” campaign. The actress follows in the footsteps of Jared Leto, Harry Styles, and Lana Del Rey as ambassadors for the Italian luxury label.
The latest campaign has Gosling as the face of Gucci’s travel goods. Gosling poses in various pieces from the Gucci Savoy collection for photographer Glen Luchford. While the accessories and apparel are from Gucci’s Spring 2022 collection, the campaign’s location is influenced by the 1970s travel vibe.
In one shot, Gosling is seen in a waist-cinching suit loading the Gucci-emblazoned baggage onto a bell boy trolley, while in another, he is wearing a Hawaiian shirt in the rear of a vintage car surrounded by luggage. At other ad photos, Gosling is shown sitting in a motel with his Gucci baggage, passing time and making phone calls.
Creative director Alessandro Michele handpicked Gosling to be the brand’s new ambassador, essentially announcing that the actor is a fit for Gucci’s ideals. The designer once said, “Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys…” and it appears with Gosling, he has found exactly that.
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