Last year, Louis Vuitton had us on the edge of our seats with their viral campaign featuring Lionel Messi and Cristiano Ronaldo just before the World Cup. However, this time they’ve decided to let Messi have his moment in the spotlight. Proving that there can only be one champion, Messi stars in his own solo campaign for the French luxury house, which marks his second advertisement campaign for the brand.
The first campaign saw the world’s two leading football players facing off in a deadlock game of chess, inspired by a match that famously ended in a draw. However, the World Cup saw Messi as the winner, leading Argentina to victory for the first time since 1986. Now, the Paris Saint-Germain player is back, and this time he’s lounging in an airport setting with his LV Horizon suitcase.
Photographed by Glen Luchford for the “Horizons Never End” campaign, Messi poses effortlessly with his ultra-lightweight suitcase. First launched in 2016, the LV Horizon suitcase is covered in a specially developed Monogram or Damier canvas. With this latest campaign, Louis Vuitton is showing the world that Messi is the real MVP and can hold his own in any situation, whether it be on the field or in the airport lounge.
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