Get ready to fly with the Air Jordan 2 “Wings” as Jordan Brand pays homage to the legendary Howard “H” White, a key player in Nike‘s history and the mastermind behind the renowned Wings program. With the highly anticipated release scheduled for June 10, this visual tribute celebrates White’s profound impact on basketball and his dedicated community efforts.
In a captivating short film, White takes center stage, narrating his enduring love affair with the game and shining a light on the 38 bright minds welcomed into the Wings program’s prestigious Class of 2027. Fondly known as “H,” White reflects on how basketball serves as a catalyst for empowerment, enabling young individuals to triumph over adversity.
As you delve into the film, you’ll also catch sneaker enthusiasts’ attention with nods to the shoe’s inspiration. The color scheme draws from White’s high school team in Hampton, Virginia, while the gold foil heel logo pays homage to his illustrious college hoops career at the University of Maryland, proudly displaying his iconic “H” jersey.
To capture the essence of this unique campaign, Jordan Brand teamed up with the talented photographer Joshua Woods and stylist Becky Akinyode. The imagery showcases “H” in two distinct scenes. First, he lounges in an armchair, embodying his remarkable 45-year journey of transforming ideas into reality at Nike. Then, he is surrounded by enchanting floating floral arrangements, possibly symbolizing the flowers presented to each ongoing cohort of Wings Scholars, a heartwarming touch.
Mark your calendars for June 10 when the Air Jordan 2 “Wings” takes flight exclusively on Nike SNKRS. With a price tag of $210 USD, these sneakers are not only a fashion statement but also a testament to the enduring legacy of basketball and the incredible work of Howard “H” White.