Remember the mall madness that erupted during their 2019 collaboration in China? Well, brace yourselves, because KAWS and UNIQLO are about to serve up another round of creative chaos with a fresh collaborative collection.
In a social media move that ignited excitement, the brands dropped a teaser video showcasing KAWS’ iconic Companion figure smashing through a wall of branded art books, revealing a joint T-shirt featuring KAWS’ artwork titled “What Party: Tide (2021)”. Their posts bore the caption, “New Project. Coming soon.”
What’s on the horizon? Speculation is rife that the collection will feature UNIQLO UT T-shirts adorned with KAWS’ “What Party” exhibition artwork, a global sensation that graced numerous museums in 2021. Oh, and there’s more – it appears KAWS might have a book up his sleeve, published by Phaidon Press, likely to debut in harmony with the UNIQLO collab, thanks to a sneaky tag in the post.