The 90s brought us iconic paparazzi shots of celebs strutting through JFK and LAX, setting the gold standard for jet-setter style. Now, Gucci is reviving that glamorous era, and they’re doing it in style.
The launch of the Gucci Valigeria collection is a celebration of timeless elegance, captured perfectly in a campaign lensed by Anthony Seklaoui. And who better to star in it than the “it” couple of the moment, Kendall Jenner and Bad Bunny, fresh from their front-row seats at Sabato De Sarno’s debut show in Milan?
The collection features the unmistakable Gucci Savoy range, now adorned with the iconic GG monogram print on duffle bags, backpacks, and suitcases. But there’s a twist – flashes of fluorescent leather inject a playful element, and you’ll find embossed GG rubberized leather styles making a statement. Kendall effortlessly rocks a classic Gucci plaid overcoat paired with a monogrammed mini-skirt, while Bad Bunny goes for the relaxed look with baggy denim jeans and an oversized sweatshirt.
This campaign not only pays homage to Gucci’s rich history but also ushers in a new era under the vision of De Sarno.
