Ronnie Fieg Named Creative Director of the New York Knicks

Ronnie Fieg, the founder and CEO of Kith, has been named the New York Knicks‘ first creative director. Fieg has always had a close relationship with the NBA team; this time, he formalizes his relationship with an official title.

Fieg has been bringing the city of New York and Knicks fans the sleek City Edition uniforms for the past two years, which has led to the Kith collections from the last couple of seasons. Fieg will take on additional responsibilities with the team in his new role, focusing on increasing international recognition for the brand and community. In terms of design, he plans to create an in-house line of products.

This year’s City Edition Uniform was designed by Fieg, who was inspired by the 1999-2003 Knicks uniform.

“The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team. I think they saw the passion I have for the team and wanted to evolve what we’ve been doing with Kith into something more. Long conversations about what the Knicks mean to the league and to the world helped shape the opportunity to really do some special things.”