Remember the Y2K era? Well, PUMA certainly does, and they’re bringing it back in all its rebellious glory with the PUMA 180. This skate sneaker is a trip down the memory lane of the 2000s, with a chunky sole, a mix-and-match upper, and a tongue that’s practically demanding to be noticed.
And who better to strut around in this punk-coded time machine than British singer-songwriter Mahalia? She’s not just a face; she’s a force in the U.K.’s R&B scene. Her skate-inspired style blends streetwear with a hint of punk, hip-hop, and pop – a perfect match for this sneaker that screams counterculture.
So, Mahalia’s the new face of the PUMA 180, thanks to her year-long ambassadorship with PUMA. But wait, there’s more. PUMA’s not just stopping at the sneaker game. They’re jumping on board with Mahalia’s Mahala Presents program, supporting grassroots music talent through a series of events. Plus, they’re teaming up with her for three London shows, providing everything from venue selection to project management, photography, and more.
Ready to grab a piece of this throwback vibe? The PUMA 180 is up for grabs on their website, with prices starting at €90 EUR. Slip into these babies, and you’ll be part of the Y2K revival that’s causing quite a stir.
