Maybe Tomorrow is ready to expand its creative ventures and dive into its first footwear foray, having built a cult following for its snug-fitting, safety pin-adorned beanies, as well as its playful trucker hats and graphic apparel pieces.
The Los Angeles-based label, led by Mark Nguyen, has collaborated with Saucony to create a two-part footwear capsule inspired by Aesop‘s classic fable “The Tortoise and the Hare.”
The duo’s new initiative, appropriately titled “Better Together,” communicates the concept that runners are actually stronger when they align and work towards a common goal — or in this case, the finish line. Maybe Tomorrow has chosen to customize two silhouettes: the 3D Grid Hurricane and the Shadow 6000.
The former is inspired by the Tortoise character from the old tale, with deep green textile uppers, soft green suede overlays, and pebbled leather details atop the front and back to represent a shell. The latter features textured laces, Saucony logos, and heel overlays to mimic the animal’s fur, and is styled after the Hare.
“We took the classic story and rewrote it to where the two characters come to the realization that they are “better together”, which my partner Ryan and I identified with. We found this story was the most metaphorical way to represent not just Saucony as a running brand, but the way we, as Maybe Tomorrow, came together as well.”
The capsule will be available for purchase at an exclusive event on November 19, through Maybe Tomorrow on November 25 and globally on December 1. The 3D Grid Hurricane will retail for $160 USD and the Shadow 6000 will be priced at $150 USD.
