Through a series of carefree, nature-inspired visuals, Neiman Marcus has unveiled its Summer 2022 campaign, aptly titled “Neiman Marcus Summer Camp,” which celebrates nostalgia, camaraderie, and adventure.
Santa, Acler, Oceanus, Rebecca Vallance, Mignonne Gavigan, Blue Sky Inn, Veronica Beard, Missoni, Zegna, and Jacquemus are among the brands featured in the sartorial imagery, which was shot at a historical estate in California’s Redwood Forest and in Texas. The campaign takes a glamorous approach to summertime activities, with larger-than-life Jenga games, sophisticated croquet matches, and colorful hula-hooping contests.
“We’re all ready to get outside, get dressed up, socialize with friends and family, and travel. Our customer’s desire for pure, unadulterated fun and freedom is at an all-time high, and they’re determined to make the most out of this season,” said Daz McColl, Chief Marketing Officer at Neiman Marcus, in a statement. “The campaign concept evokes our borrowed memory structures of fun summer camp experiences rich in childhood nostalgia with a fashion twist you expect from Neiman Marcus.”
“Neiman Marcus Summer Camp” has arrived in the store’s window and floor displays, complete with full-size archery and Jenga games. Customers can also recreate their own camp memories at select locations with interactive 3D photo installations, and the brand will soon host a series of camp-inspired restaurant specials and fireside chats.
