Nike Unveils Air Max 1 “Design by Japan” for Upcoming Air Max Day

As March approaches, so does the annual celebration of Air Max Day by Nike. Marked on the original release date of the Air Max 1 in 1987, this holiday has become known for special releases and new silhouette launches. For 2023, fans can look forward to the launch of the Air Max 1 “Design by Japan”.


This unique colorway was created as a collaboration between Nike and the SNKRS Japan community. The design features retro details such as throwback branding on the tongue and heel and a dark yellow midsole reminiscent of vintage Nike soles.

The sneaker is composed of an olive green leather mudguard and midfoot panel, with white mesh underlays and leather Swooshes for contrast. A tangerine hue accents the heel, and additional aged detailing can be found on the tongue and laces, which are finished in a dark off-white shade.


Details about the release of the Nike Air Max 1 “Design by Japan” have yet to be announced by the brand, but it is likely to be available during March’s Air Max Day celebrations, and potentially as a release exclusive to Japan.