In the world of high fashion, even the iconic Swoosh gets a makeover. Jacquemus, the French fashion powerhouse, has transformed Nike‘s legendary logo into a leather shoulder bag. It’s a collision of athletic and chic that somehow just works. The bag, aptly named “The Swoosh Bag,” marries Nike’s 54-year-old emblem with Jacquemus’ signature flair.
The bag, revealed through Jacquemus’ Instagram, is not your average accessory. With an adjustable strap and the unmistakable silver Jacquemus branding, it’s a stylish twist on a sportswear classic. The compact design offers just enough space, and the zipper gracefully crowns its curved facade.
Now, you might wonder who’s the face behind this fashion fusion. Judging by the signature acrylic nails and a familiar forearm tattoo, it seems the world’s fastest woman, Sha’Carri Richardson, is stepping into the spotlight. Rumored to have signed a significant deal with Nike last year, Richardson is set to bring her unique flair to this collaboration.
Simon Porte Jacquemus and Nike aren’t strangers to each other. Their history dates back to a French campaign in 2018, where Jacquemus shared the frame with soccer star Kylian Mbappé. Fast forward to 2022, and Jacquemus launched his first activewear collaboration with Nike, featuring joint versions of the Air Humara. The partnership has only grown, with Jacquemus putting his spin on Nike classics like the J Force 1 and the ACG Terra.
“The Swoosh Bag” is set to hit the shelves on February 26, with a price tag of €420 EUR. Registrations are now open on Jacquemus’ webstore.
