If the rumors hold true and the world is indeed experiencing a pink shortage due to the upcoming Barbie film, fear not, because the eagerly awaited PLEASURES x PUMA Velophasis has managed to secure its pink supply just in the nick of time.
This collaborative sneaker is the epitome of sporty, futuristic flair, boasting a vibrant all-pink colorway that effortlessly blends PUMA’s iconic silhouette with Y2K visual codes. Drawing inspiration from its Los Angeles origins, PLEASURES brings a DIY, hand-dyed aesthetic to the Velophasis, delivering a summer-ready vibe without compromising on craftsmanship.
The end result is a meticulously crafted sneaker that exudes a distinct sense of personalization. Sitting atop a pink rubber outsole, the PLEASURES x PUMA Velophasis showcases a deliberately monochrome midsole, lending the shoe a worn-in appeal that adds character.
With a translucent cage treated with a purple “overdyed” technique and matching laces, this collaboration takes the Velophasis’ historically intricate and tech-inspired running sneaker design to a whole new level.
Mark your calendars for June 24, 2023, when the PLEASURES x PUMA Overdyed Velophasis will be available. Keep an eye out for more information on the pre-sale, which will be announced on @pumasportstyle and @pleasures in the coming days.
