Proenza Schouler has just launched it’s newest campaign for its PSWL Fall 2018 range. PSWL is the brand’s extended ready-to-wear collection which is also known as its “White Label.” Featuring graphic tees, hoodies, rain jackets and button-down shirts, complemented by PS branding in the form of logos and other bold prints and text.
The campaign stars Sonic Youth’s Kim Gordon and her daughter, Coco Gordon Moore. The collection delivery will be divided into three stages occurring in May, July, and September — different imagery will assist each of the specific drop dates. You can cop some of the drops on PS online.
