Seth Rogen’s Houseplant Readies a “By Seth” Homeware Capsule

Houseplant, Seth Rogen‘s cannabis lifestyle firm, is launching a new “By Seth” Collection, which includes three new homeware goods developed by Rogen himself.

The multi-talented actor, comedian, and writer has developed a new interest for ceramics, comparing the soothing creation process to yoga, and co-founded the Houseplant business in 2019 with his buddy Evan Goldberg to “design beautiful products for their favorite plant.”

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The Planter by Seth, constructed of light brown stoneware with a dynamic texture, is the largest item in the future series. The planter is designed for both indoor and outdoor use, with drainage holes and a built-in tray to catch water. Rogen, who enjoys caring for houseplants, wants to share his enthusiasm through the things he creates.

The Vase by Seth, available in a dark blue glazed finish with undulating ripples, is an excellent choice for miniature plants or dried flowers. The result is the Ashtray 2.0, which expands on Seth’s best-selling Ashtray Set with a brand-new deep-welled design that includes a joint support on the lip.


The new Houseplant goods will be available on August 19, and you can sign up for early access here. Prices range between $68 to $98 USD.