South Park and adidas have been immortalizing the people of a fictional, central Colorado town in shoe form since releasing one of the best April 20th-related (4/20) sneakers of all-time earlier this year. After previously releasing pairs inspired by Stan Marsh and Kyle Broflovski, the collaboration recently honored Kenny McCormick with an adidas NMD R1.
For the uninitiated, McCormick is one of the show’s main protagonists, although his life has been very different from that of his neighbors. McCormick is one of three children reared in South Park’s impoverished neighborhood (which transforms into the hip, “up-and-coming” SoDoSoPa (South of Downtown South Park) neighborhood in Season 19, Episode 3), and his speech is muffled by his bright orange parka hood covering his mouth.
Furthermore, in the 14th season of the show, the fourth grader is revealed to be Mysterion, contributing to the remarkable life McCormick leads unbeknownst to his core group of friends.
However, for their most recent cooperation, South Park and the Three Stripes chose to focus on the boy’s involvement in the show’s first five seasons. The “battered” adidas NMD sneaker, denoted by the “OMGTKK” inscription at the lateral forefoot, alludes to a frequent humor in the show’s early run: every episode ended with McCormick dying in an insane manner, to which Marsh and Broflovski yelled, “Oh my God, they killed Kenny!” and “You bastards!”
