MACKAGE, Eran Elfassy‘s outerwear brand, has steadily become a pioneer in the market, using creative interpretations on down coats and jackets with a sustainable focus and elegant performance protection.
The label has introduced hip-hop icon Lil’ Kim as the new face of their collection and marketing for Fall/Winter 2022.
Lil’ Kim is seen wearing a brown-and-white zip-up MACKAGE “M” logo bodysuit with platform boots, a cropped patent leather hooded puffer coat, and slickly coiffed blonde hair in the newly published marketing imagery.
The bodysuit worn by the Grammy-winning artist aims to strengthen the brand’s ready-to-wear offering, which will complement its vast variety of men’s and women’s parkas, snow gear, seasonal coats, jackets, and accessories. In addition to unveiling its first “Monogram” collection, which was seen on Lil’ Kim.
Speaking about the announcement and her affiliation with the brand, Lil’ Kim says: “I already had a genuine relationship with MACKAGE. I love their incredible leathers and puffers. When the team reached out to me to collaborate on launching their first monogram, it just felt true to me.”
“They knew and understood the history of my style and most iconic looks, and built campaign looks around that. It feels right, you know. It’s the real deal, and so am I,” she adds.
The full MACKAGE “Monogram” collection can be found on the brand’s website.
