Mizuno travels to the coast for a magnificent Fall/Winter 2022 ad to accompany the debut of the “Fisherman Pack” sneaker range.
The photos, captured by Japan-based photographer Yuthanan, reflect the country’s rich culture, tradition, and heritage. Traveling to the little coastal town of Ine, north of Kyoto, the Ine Bay has long served as the primary trading route between mainland China and Japan.
The lovely community, known for its fishing industry, is home to the distinctive architecture of funaya (wooden boat houses that sit right on the water), which serve as both docks and dwellings for the fisherman.
Mizuno releases three of its hallmark models for this collection, including the Wave Prophecy LS, Wave Mujin TL, and Wave Rider 10. The inspiration for the designs comes from the overlay mesh across the suede top, which pays homage to fishing nets, as well as a color palette embellished in a gradient of “Deep Sea Blue” and “Foam White.”
The sneaker designs are completed with insoles printed with the image of a kasago, a Japanese fish. The Mizuno “Fisherman Pack” sneaker collection is available to purchase now on the brand’s website.
