New Balance

New Balance Drops the Stylish ‘Beige Gum’ 550

New Balance keeps the momentum going with another stellar addition to its 550 lineup – presenting the effortlessly stylish “Beige Gum” edition.

This Spring-ready sneaker features a refreshing palette, blending a crisp white leather base with overlays in sophisticated grey suede and light brown mesh. The iconic “N” panel logo receives a chic update with off-white cracked leather, adding a touch of urban elegance. Branding details are tastefully scattered throughout, from the “550” emblem near the toebox to the embroidered NB insignia on the heel.

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As for the foundation, a pristine white midsole sets the stage, while a speckled gum outsole adds a dash of personality and grip. The look is tied together with classic white laces, ensuring a clean and cohesive aesthetic.

Add some marshmallow hues to your sneaker rotation this season with the New Balance 550 “Beige Gum,” slated to hit at select retailers and New Balance stores for $110 USD.


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