PLEASURES Announces ASICS GEL-LYTE III Collaboration

ASICS‘ most popular silhouette is the GEL-LYTE III. Originally created in 1990, the model has gained new followers because to partnerships with Awake NY and atmos, as well as exceptional GR colorways like the “Wisteria” and “Kodo Pack.” PLEASURES joins the party with two variations of the iconic silhouette.


The PLEASURES GEL-LYTE III is made from a combination of mesh and suede. One colorway is a white/light grey blend with a burgundy flash on the eyelets and the PLEASURES lettering across the heels.

The second colorway features deeper grey suede overlays with green piping, black Tiger Stripes, and white PLEASURES logo on the heels. The campaign graphics depicts the shoes wrapped in a gel-like substance, a play on the GEL technology that provides underfoot cushioning.


The PLEASURES x ASICS GEL-LYTE III will be available on the PLEASURES website on Saturday, September 3rd at 10 a.m. PST.