Rihanna is set to make a triumphant return to the house of Dior. Whispers in the fashion breeze suggest a new deal is in the works, shrouded in the elegant mystery that befits a brand of Dior’s stature.
Recently, the Barbadian songstress and her partner A$AP Rocky touched down in Paris, not just for Valentine’s Day festivities, but to grace the Château de Versailles for a fresh campaign. Behind the lens is Steven Klein, and in the realm of style, the ever-iconic Carine Roitfeld weaves her magic. Flashback to 2015, and Rihanna made history as Dior’s inaugural Black ambassador, a game-changer for both the brand and the music mogul. That inaugural campaign was also a Versailles affair, keeping things regally consistent.
This year’s Haute Couture spectacle witnessed Rihanna exclusively at the Dior show, hinting at a rekindled collaboration. Her attendance alone, according to Launchmetrics, showered the brand with an estimated $9.3 million USD worth of press and social media visibility. Not too shabby for a front-row seat.
Rihanna, a cultural influencer par excellence, boasts a longstanding relationship with LVMH through Fenty and previous Dior dalliances. Notably, she’s also the face of Pharrell Williams‘ debut Louis Vuitton collection. Dior’s smart move to renew ties with RiRi is not just a sartorial reunion but a strategic nod to harness her high-fashion clout and massive fanbase. After all, who can resist a bit of Rihanna flair to amplify the brand’s growth aspirations?
