Sneaker marketing often employs a clever trick – teaming up with a high-profile collaborator to introduce a new silhouette or rekindle interest in a classic design. It’s akin to having a celebrity endorsement for your feet.
This tactic tends to make consumers more open to something they might not have considered otherwise. A prime example of this strategy was the much-anticipated Stone Island x New Balance 991v2 collaboration. Now, it appears that New Balance is ready to shift gears and bring the 991v2 into its regular lineup.
Recent images of the inaugural in-line 991v2 have emerged, showcasing a fusion of New Balance’s timeless grey color palette with contemporary technology and vibrant accents. While the 991v2 retains much of the original 991‘s design and essence, there are intriguing updates in the tongue and midsole. The tongue has been streamlined and adorned with a prominent branded detail, reminiscent of the 990v6, in addition to the fresh “V2” branding on the heel and throat.
The midsole adopts a striking two-tone design in white and grey, featuring eye-catching blue ABZORB cushioning elements. Flip the shoe over, and you’ll discover the innovative FuelCell technology on the sole. As indicated on the tongue, the 991v2 proudly bears the “Made in England” label, a nod to its heritage, as the OG 991 has always been meticulously crafted at NB’s esteemed Flimby factory in the British countryside.
While specific release details and pricing for the 991v2 remain undisclosed for now, we can anticipate these details to surface shortly.
