This season, Jordan brand has teamed up with a number of creatives in the industry to have them share their journeys and affinities through special Air Jordan 36 Low variations.
The Jumpman family has tapped Crenshaw Skate Club’s Tobey McIntosh to reveal his version of the court-ready model, following a boba milk tea-inspired installment with Cameron Look, also known as @koolmac.
The key to McIntosh’s design was to incorporate elements from his upbringing and brand into the shoe. The lateral and medial walls are the most important elements here, with brown exteriors and rough textures reminiscent of the apartment buildings where he grew up.
The cement print on the heel tabs represents how black skaters are the cement that holds the skate industry together, and he places the Crenshaw Skate Club acronym on the tongue of the left foot to call attention to his brand.
“The alignment of Crenshaw Skate Club and a basketball sneaker may seem odd. But, Jordan to me is so much more than basketball,” McIntosh says. “Even if you are not familiar with basketball, when you hear the name Micheal Jordan you think of Excellence. That name goes beyond basketball, it can be used as an adjective to describe someone in the highest level of a certain field. You can be the Micheal Jordan of skateboarding, The Micheal Jordan of Engineering, etc. Being able to be aligned with such greatness is surreal. What I strive to do is show all kids that look like me, that they can be Micheal Jordan in whatever they decide to do.Being able to work on this shoe shows that you can accomplish anything you truly set your mind to. A kid from Crenshaw can design his own Jordan shoe. And this project represents just that.”
Unfortunately, these are a friends and family pair only and will not release to the public.
