Sydney Sweeney has become the new face of a brand: Miu Miu. The Euphoria actress is fresh-faced and embodies Miu Miu’s heart and soul in the label’s current campaign, which features the new Miu Wander bag.
“The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energized by youthful rule-breaking – the hallmark of the Miu Miu girl, here embodied anew,” Miu Miu explains.
Sydney’s characters in Euphoria and The White Lotus are both rule-breakers, and despite her playful and sometimes misunderstood characters, Sydney’s own persona is vibrant and wide-eyed.
We already know that the Miu Wander bag is going to be the bag of the summer.
The bag is made of Matelassé leather and comes in a variety of colors. It has a pillow-like surface with visible texture. It is, of course, finished with Miu Miu’s signature emblem on the front.
Sydney Sweeney appears in the campaign sporting a set of gold earrings, Miu Miu ballet flats, and a gorgeous dress, as well as the legendary viral skirt from the label’s SS22 collection, which has effectively become the only item worth mentioning this summer.
The Miu Wander bag is currently available to purchase online at Miu Miu, where it retails at $1,690 USD.
