Burberry, the purveyor of timeless elegance, is embarking on a global journey with the launch of “Burberry Streets.” This exciting program promises a series of takeovers that celebrate the art of discovery and exploration in cities across the world. As London Fashion Week approaches, Burberry is set to kick off this initiative with a captivating collaboration with North London’s cherished Norman’s Cafe, offering a dining experience that embodies the brand’s essence.
In the words of Burberry, “Experiences, installations, and events will unfold across the city,” all thoughtfully highlighting the brand’s iconic elements. Expect to encounter the classic seasonal check in knight blue, the delicate rose print, and the newly redefined Equestrian Knight Design throughout the various Burberry Streets endeavors.
Norman’s Cafe will undergo a stylish transformation, as Burberry brings its branding to the cafe’s interiors and service ware. Together, they will craft an exclusive menu, promising a culinary experience that aligns seamlessly with the luxury label’s identity. Keep an eye out for the Burberry x Norman’s food truck, which will be making fashionable stops at Duke of York Square and 180 Strand during Fashion Week. And don’t be surprised to stumble upon the Equestrian Knight, elegantly sketched in chalk on park paths, or Burberry’s unmistakable house symbols intertwined with Daniel Lee’s fresh rose print iconography, gracing the streets of London. Even the iconic black taxis of London will be adorned with this alluring print.
The launch of Burberry Streets beautifully coincides with Daniel Lee’s Winter 2023 collection, his inaugural collection with the house. It’s available for fashion enthusiasts to explore both in stores and online. Burberry’s Chief Marketing Officer, Rod Manley, shares the enthusiasm, stating, “We are so excited to see Daniel’s first collection arriving in store and online.
With our redesigned website, new brand signifiers across product and branding, and the launch of our global Burberry Streets initiative here in our home market, we’re looking forward to sharing the new Burberry world with our clients.”
The Burberry x Norman’s pop-up will open its doors to the public on September 13, extending its charm until September 18. After gracing London’s streets, Burberry Streets will venture to Seoul and Shanghai in October, promising more global adventures.