Charaf Tajer‘s Casablanca has exciting news to share as it appoints Frederick Lukoff as the brand’s new Chief Executive. With a series of significant growth investments under its belt, Casablanca has been working diligently to expand its international presence and enlisted a group of strategic advisers to guide its journey.
Lukoff brings a wealth of experience to the table, having previously held top-level positions at renowned fashion houses such as Stella McCartney, Courrèges, Paco Rabanne, and Lanvin. His appointment aligns with Casablanca’s ambitious plans, including the opening of its first flagship boutique in Paris, expanding product lines with a focus on accessories and footwear, enhancing the supply chain, and honing its digital strategy.
Expressing his enthusiasm, Lukoff said, “I am delighted to join Charaf and his team to propel Casablanca’s remarkable ascent in the world of luxury fashion. The brand universe created by Charaf is incredibly captivating, boasting a breadth and depth that I find truly impressive. The positive energy exuded by Casablanca opens up a multitude of opportunities for the future, and I am thrilled to collaborate with Charaf and his talented team on this fantastic journey as we advance the brand.”
Tajer shared his excitement, stating, “I am truly honored to have this opportunity, not only for myself but also for my team, to collaborate with someone of Frederick’s caliber and industry knowledge. Frederick has worked alongside legends whom I have always admired, including André Courrèges and Alber Elbaz. A new chapter awaits Casablanca, and it’s time for us to take the next step.”
