As it approaches its second anniversary, HEAT increases its services by launching a completely new in-house e-commerce platform.
With the arrival of HEAT in 2019, the consumer landscape changed. The brand’s unique retail approach, which offers garment and accessories mystery boxes, set it apart from other premium and designer selling platforms. The model’s success is unsurprising given the massive popularity of haul videos among Gen-Z on YouTube and TikTok.
Over 16,000 mystery boxes have been sold online since the company’s inception two years ago, including collaborative boxes with Represent and Faze. With its second anniversary approaching on Black Friday, HEAT’s offering has grown with the debut of a new e-commerce platform that runs concurrently with the selling of mystery boxes.
While the boxes already featured Off-White, Balenciaga, and Palm Angels, the e-commerce roster expands on modern labels that are specifically handpicked for the brand’s Gen-Z buying base. Casablanca, Facetasm, Pasadena Leisure Club, Miaou, Maisie Willen, Coperni, and Phipps are among the artists available on the site, with more to come.
Despite the fact that they are currently sold out, mystery boxes will remain an important aspect of HEAT’s activities. On October 28, a fresh round of curated brands and goods will be available online.
In the meantime, you can browse and shop all of the designer brand’s the new e-commerce platform offers online now.
